Impact of Branding on Sales-Free-Samples for Students-Myassignment

Quetion: Discuss about the Impact of Branding on Sales. Answer: Title: Impact of branding on Sales: Study based on supermarkets in Australia Problem statement Branding is the customers perception as well as the blueprint of business. Branding of the organisation may include the comfort, symbol of happiness, loyalty of the customers and it can create lasting impressions on the mind of the customers (Wills, 2017). The branding of the organisation starts with the logo design and marketing may consist using various channels of the organisation. As stated by Saurombe, Barkhuizen Schutte (2017), the brand is the asset of the organisation and it is taken as intangible resources of the organisation. The brand image speaks about sales and it makes the money based on strategies of the branding of the organisation. If the companies cannot tempt the customers to purchase the products, the result will slow down the sales of the organisation. The organisations need to do the branding using the marketing channels of the organisation and it can improve the perception of the organisation in the mind of the customers. In Australia, the supermarkets increas ed the branding by investing 20% more on budget Supermarkets in Australia mainly do the private labels branding and it has been increased by 23% since 2016 (Herstein et al., 2017). Branding is the reputation developed by the supermarkets over time and if the organisations stop the branding, the supermarkets may lose the customer loyalty and greater profit margin as well. Branding helps to improve the value of the products and services and the organisations can increase the price of the products. Without the branding strategy, the supermarkets cannot improve the price orientation (Dahlstrom Nygaard. 2016). Constant branding is necessary for a supermarket as it can help to minimise the investment. In Australia, supermarket chains like Woolworths, Coles, Aldi and IGA use the commercial branding to increase the sales as competition is high in the market. The systematic research will try to explain the branding strategies of supermarkets in Australia that can impact on sales. Aim: The aim of the research is to determine the impact of branding on sales of the organisations. Objectives: The objectives of the research are: To determine the effect of branding on sales To examine the influence of branding on the competitive advantage of the firm To find out the strategies of the branding of the organisations Brief Methodology Literature review The literature review will help the researcher to collect the secondary sources after reviewing the scholarly papers of the authors. The literature review is the substantiate findings of the knowledge of the research topic (Machi McEvoy, 2016). In this research, the literature review will be conducted to gather the theoretical perspective of the branding strategies of the organisation those can impact on sales. A summary of the important information will be produced in the literature review section. Data collection Qualitative: The researcher will collect the qualitative data through conducting an interview of the supermarket managers. The qualitative data are mainly observational and structured interviews will be conducted to the 5 chosen managers of supermarkets in Australia. The researcher will prepare 8 open-ended questions. Quantitative: The researcher will collect the quantitative data through conducting a survey to the customer service executives. Quantitative data are numerical data that would be collected from the 45 customer service executives of the supermarket. The researcher will prepare 10 close-ended questions in order to collect the survey responses. The researcher will send the questionnaire through email and will ask the respondents to revert within 15 days. The data will be presented using graphs and tables. Identifying secondary data sources, data and presentation The secondary sources of the research will be books, journals, articles, online magazines, websites, government reports and organisational annual reports. The secondary data sources of the research will be mainly the online articles and the researcher will collect the articles from Google Scholars and CQU library (both campus and online). It is very significant to collect the data to conduct the research and align the secondary data sources to the primary data. Primary data will be linked to the theoretical data collected in the literature review. The secondary data sources will be analysed using the thematic analysis method. The secondary data can be segregated as different themes to pinpoint, examine and record the themes within the data using thematic analysis (Smith, 2015). The researcher will segment the data sources using themes. Reference List Dahlstrom, R., Nygaard, A. (2016). The psychology of co?branding alliances: The business?to?business relationship outcomes of role stress.Psychology Marketing,33(4), 267-282. Herstein, R., Drori, N., Berger, R., Barnes, B. R. (2017). Exploring the gap between policy and practice in private branding strategy management in an emerging market.International Marketing Review,34(4), 559-578. Machi, L. A., McEvoy, B. T. (2016).The literature review: Six steps to success. Corwin Press. Saurombe, M., Barkhuizen, E. N., Schutte, N. E. (2017). Management perceptions of a higher educational brand for the attraction of talented academic staff.SA Journal of Human Resource Management,15(1), 1-10. Smith, J. A. (Ed.). (2015).Qualitative psychology: A practical guide to research methods. London: Sage. Wills, B. (2017). Eating at the limits: Barriers to the emergence of social enterprise initiatives in the Australian emergency food relief sector.Food Policy,70, 62-70